The Dallas Cowboys Cheerleaders (DCC) are known for their high-energy performances, but maintaining a flawless look through grueling games in the Texas heat requires meticulous preparation. From hydrating skin to strategic setting sprays, the squad relies on a precise beauty routine that can take up to two hours to perfect.
The Challenge: Sweat-Resistant Glamour
New DCC recruits quickly learn that a standard makeup routine won’t cut it on the field. Veteran cheerleaders often share their hard-earned knowledge, including product recommendations and application techniques. The goal? A look that can withstand sweat, heat, and hours of performance.
Skin Prep: Hydration is Key
A smooth, moisturized base is essential for long-lasting makeup. DCC performers prioritize skin health, avoiding pore-clogging products and ensuring adequate hydration. “If I don’t need to wear makeup, I won’t,” says second-season cheerleader Ava Lahey, emphasizing the importance of letting skin breathe when possible.
For game days, a thorough complexion routine is non-negotiable. The cheerleaders use Charlotte Tilbury’s hydrating and plumping moisturizer as a foundational step, describing it as an “immediate skin revival.” A well-prepared base ensures everything else stays in place.
Locking in the Look: Strategic Setting
Sweat resistance requires multiple layers of setting products. The DCC favor Charlotte Tilbury’s setting spray, applying it lightly between key makeup steps to lock everything in. “One of the biggest game changers for me has been using setting spray in layers,” explains Ava. Minimal touch-ups are needed when the face is properly set beforehand.
Long-Wear Essentials: Eyes and Lips
Eye makeup demands extra attention. The cheerleaders rely on smudge-proof liners, like Charlotte Tilbury’s, for precise application. One unconventional trick? Using a nail to create sharp wing lines. For lips, the DCC swear by long-wearing formulas that won’t budge or fade. “Once it’s on, it doesn’t budge,” says Ava of her lip color.
Hair Prep: Longevity Through Style
Strategic hair preparation is just as crucial. Some cheerleaders style their hair the night before, while others use dry shampoo on freshly washed hair to boost volume. The goal is to maintain shine, bounce, and frizz-free texture throughout the game. “Clean hair on game day helps me maintain that shine and bounce,” says Marissa.
Light Application: Less is More
The DCC have learned that overdoing products can actually worsen the look. The key is to start with minimal coverage and build gradually, creating contrast without cakiness. “You want to create contrast and full coverage without looking cakey,” advises Marissa. Choosing non-comedogenic formulas also ensures healthy skin under heavy glam.
The Dallas Cowboys Cheerleaders’ beauty routine is a testament to preparation, technique, and product selection. By prioritizing skin health, strategic setting, and long-wear formulas, they maintain a flawless look even under the most demanding conditions.
