The Beckham family is setting the record straight on recent social media activity, with Cruz Beckham publicly denying claims that his parents, David and Victoria, quietly unfollowed his brother, Brooklyn. Instead, Cruz insists they all “woke up blocked” from Brooklyn’s Instagram account, clarifying that the apparent lack of follows was due to a complete removal from the platform, not a passive snub.
The Social Media Fallout
The confusion stemmed from observations that David and Victoria no longer followed Brooklyn, nor did he follow them or his wife, Nicola Peltz Beckham’s parents. This led to speculation of a deliberate distancing, but Cruz quickly intervened, sharing a screenshot of a misleading headline and emphasizing the reality: they were blocked. Blocking on Instagram automatically removes all existing follows, creating the appearance of an unfollow.
A Long-Simmering Family Rift
This latest incident is not isolated. The Beckham family has been publicly navigating internal tensions for over a year, beginning with Brooklyn and Nicola’s wedding in 2022. The choice to wear Valentino instead of a Victoria Beckham design was the first clear sign of friction. The situation escalated further with reports of a brotherly dispute between Brooklyn and Romeo over a previous relationship, and tensions heightened when Brooklyn and Nicola missed David’s 50th birthday celebrations while Romeo, Cruz, and Harper were present.
Legal Intervention and Digital Warfare
The feud has even spilled into legal territory: Brooklyn and Nicola engaged the services of high-profile reputation management firm Schillings, previously employed by Meghan Markle, to address media coverage. Social media itself has become a battleground, with claims of Cruz and Romeo blocking Brooklyn and Nicola after a birthday tribute to their sister Harper. The current “blocked” incident appears to be a continuation of this pattern.
Values vs. Reality
Despite the ongoing drama, David Beckham has publicly emphasized his pride in his children’s politeness and humility, stating he and Victoria strive to instill the values they learned from their own parents. However, the family’s public feuds suggest a complex reality behind the curated image.
Cruz’s clarification underscores that this was not a strategic unfollow but a decisive block, reshaping the narrative of an already intense family dispute. The incident highlights how quickly perceptions can shift in the age of social media, where even a blocked account can become a headline.
