PureGym, one of Europe’s leading gym chains, has joined forces with Girls Gone Strong (GGS), a renowned coaching education platform, to enhance the quality of fitness instruction for women. This collaboration isn’t simply about expanding training programs; it addresses a crucial gap in the fitness industry: the lack of specialized knowledge among trainers to effectively support women’s unique physiological and psychological needs.
Bridging the Knowledge Gap in Women’s Fitness
The partnership originated from PureGym’s proactive effort to provide its fitness professionals with top-tier education in women’s coaching. GGS co-founder Molly Galbraith confirmed that PureGym leadership sought a solution to better serve their increasingly diverse female membership. This reflects a growing trend: women are demanding more personalized and informed fitness experiences.
Specialized Certifications for Targeted Support
PureGym trainers are now gaining access to GGS’s comprehensive certification programs, which include:
- Women’s Coaching Specialist Certification (GGS-1): Foundational knowledge in women’s physiology and training.
- Pre- & Postnatal Coaching Certification (CPPC): Equipping trainers to safely guide women through pregnancy and postpartum recovery.
- Menopause Coaching Specialist Certification (CSMC): Providing expertise in supporting women during a significant life stage often overlooked in fitness.
These certifications go beyond basic exercise science, integrating behavioral change strategies and compassionate coaching techniques. The goal is to create gym environments where women feel genuinely understood and empowered.
The Impact: More Inclusive and Effective Training
The immediate effect of this partnership is a more knowledgeable coaching staff across PureGym locations in Europe. This means women seeking fitness support will encounter trainers better equipped to address specific challenges, whether it’s returning to exercise after childbirth, navigating hormonal changes during menopause, or simply feeling more confident in a gym setting.
Future Expansion and Industry Leadership
PureGym and GGS are already discussing ways to scale the program further, including broader access to certifications and additional educational resources. This is a clear signal that specialized women’s fitness coaching is no longer a niche but a growing standard. The partnership sets a new benchmark for fitness providers, proving that investing in specialized training for women’s health is not only good business but essential to providing inclusive, effective fitness experiences.
The collaboration signifies a shift toward recognizing that women’s fitness needs are often distinct and require specialized expertise, ultimately raising the bar for coaching standards across the industry.
