KitchenAid has announced “Spearmint” as its Color of the Year for 2026, introducing a fresh take on the brand’s popular “Ice” shade with a new matte “Sand” finish. The vibrant mint green is designed to bring a calming yet cheerful aesthetic to kitchens, reflecting a broader trend in home decor toward uplifting and energizing color palettes.
A Legacy of Color Innovation
KitchenAid first introduced the Color of the Year initiative in 2018, though the iconic Stand Mixer has been a staple in kitchens since its debut in 1955. Prior selections, like Kyoto Glow, Honey, Beetroot, and last year’s Butter, have demonstrated the brand’s ability to tap into emerging consumer preferences. This year marks the first time the Color of the Year has been extended beyond small appliances to include major kitchen appliances, such as the matching Dual Fuel Commercial-Style Range.
How to Acquire the Spearmint Mixer
The Spearmint Stand Mixer is currently available for purchase at $549.99. KitchenAid is also hosting a sweepstakes where five winners will receive a mixer and a matching range. Entries are accepted from February 12 to 26 via the KitchenAid website.
The Broader Trend in Kitchen Aesthetics
The choice of Spearmint aligns with a growing consumer desire for kitchens to serve as uplifting and peaceful spaces. Colors like this are increasingly sought after in home decor, mirroring trends seen in fashion and lifestyle design. The decision to expand the Color of the Year to larger appliances suggests KitchenAid is positioning itself not just as a maker of kitchen tools, but as a curator of kitchen lifestyles.
KitchenAid’s Color of the Year initiative is a strategic move to capture consumer attention and drive sales by aligning its products with current design trends.
The Spearmint mixer adds a joyful touch to the kitchen while reinforcing KitchenAid’s commitment to innovation and aesthetic appeal.
