Yazmin Rosete helped build the new United States Men’s National Team jersey. It wasn’t quick. Work began before she became a mom, back when her daughter wasn’t even born. Now the kid is fifteen months old, and the team is suiting up.
New coach. New roster. First-timers. The whole vibe is shifting. The U.S. is chasing that first title, and since we are co-hosting with Mexico and Canada, the pressure feels different this time. Heavy. Yet, the people stitching this vision together? They’re women.
Rosete is a Senior Designer. She led the charge on these uniforms. It wasn’t about her slaving over a sketchbook alone. It was messy, human work. The design team actually asked the players what they wanted.
“We just wanted to give ourselves enough time… listen to the athlete’s voice.”
No dictating styles from a tower. Just asking them how they wanted to feel on the pitch. It was abstract at first. Vague. Rosete wanted them to hate it if they hated it, so she could fix it. But she didn’t want them drawing the shirts. That’s not their job.
Then came the big change. The whole brand, unified. All National Teams—youth, men, women—under one visual crest. One face for soccer in the States.
Two kits. Home has the stripes, but they aren’t rigid lines. They curve, like flag fabric caught in a breeze. The away kit? Stars. Deep navy blue. Monochromatic and quiet.
Rosete loves the texture most. You can feel it. The crest has depth, raised silicone, gradients of color that shift depending on how you touch them. She even messed with the logo. Big no-no usually, but not this time. Home gets off-white and red gradients. Away gets platinum satin. Playful. Bold.
She didn’t do it solo. Natalie McKeough was there. Color expert. Five women total on the core design team. A diverse room, actually. Rosete insists this collection feels special because of that spread. One person shouldn’t carry the weight of representing a whole country. Especially the U.S.
Personal stakes too. She grew up Mexican-American, fueled by fútbol. It’s just the sport for her.
The team’s history? Complicated. Third place in 1930. Quarterfinals in 2002. Then a long, awkward silence. Missed the cut in 2018. Came back in 2022, only to lose 3-1 to the Dutch.
Now Pochettino is in the chair. A new generation of legs wears that crest. Another chance to define what this team actually is.
Rosete helped dress them for the fight.
“It was really fun to put together a group of people and have all that work come together.”
